We’re here for the same reason you are: to dive in, sift through, make some sense out of this world we live in. In other words, to separate the great beauty products from the not-so-great. When we say beauty, we mean skincare, first and foremost, but also anything that might make our lives healthier, happier, and more enjoyable. We intend to test and compare as many diverse beauty products as we can, focusing both on the popular and the upcoming. Our goal is to share with you some unbiased, honest, and independent feedback so you can make an informed decision before you press that BUY NOW button


May the best facial cleansing brush win – Clarisonic Mia 2 vs FOREO LUNA mini 2


It seems cleansing and facial brushes are all you hear about these days; who uses what cleanser and how often, and, more importantly, with which facial brush. For the longest time face brushes were exactly that, brushes, real scrubbing tools with nylon bristles. However, recent beauty industry developments have produced a whole new way of cleansing, and a new generation of devices, far gentler and less abrasive.

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The best electric toothbrush: Philips Sonicare DiamondClean, Oral-B Pro 7000 or FOREO ISSA 2?


With so many different electric toothbrushes flooding the market, and so much marketing noise and biased reviewing surrounding them, it can be tricky to find just the right toothbrush. However, some desired dental care benefits are on everyone’s list: your perfect brush should be gentle on teeth and gums, easy to maneuver, and should, ultimately, lead to healthier and better looking teeth and gums.

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